How to improve your real estate photos with drone footage

How to Improve Your Real Estate Photos with Drone Photos and Videos

by: Danny Garcia, Founder and Principal Photographer

Aerial photography and video are practical tools for making real estate sales. They allow potential buyers to truly appreciate the beauty of homes, landscapes, property values, location, etc., making them even more likely to buy. Aerial footage is especially effective when used with existing promotional materials like photos and videos taken on the ground. The following article discusses how combining aerial and ground photography can be used in real estate sales.

Powerful Real Estate Sales Tool

Aerial photography allows potential buyers to appreciate the beauty of homes, landscapes, and property values in a way that simply looking at photos or video footage taken on the ground cannot accomplish. Some examples of how to use aerial in real estate sales include:

• Showing the size and scope of properties when they are next to other large objects (e.g., smaller homes, buildings)

• Offering expansive views from inside a home’s windows

• Make clear the distance between a property and major roads for easy access by showing roadways relative to a home

• Showing the geographic layout of a property (e.g., location and distance from other places)

• How land use can affect value (e.g., commercial or residential)

• Expansive views of large properties like farms

• Making clear the size and scope of properties located near water

Combining Aerial Footage with Ground-Level Footage

Aerial photography is especially compelling when used with existing promotional materials like photos and videos taken on the ground—for instance, drone footage combined with ground photography can be used to create a virtual property tour. Consider shots taken in different lighting conditions to show how it looks at various times throughout the day to help improve your real estate photography. Doing this offers potential buyers an even more accurate idea of what it would look like when they visit.

For example, in the sample video below created for Atlanta’s Rookie of the Year, Dallas Brown, the interior photographs were supplied by a different photographer, and I was able to combine them with aerial videos to create a real estate marketing video.

Aerial photography and video are potent tools for making real estate sales. They allow potential buyers to truly appreciate the beauty of homes, landscapes, property values, etc., making them even more likely to buy. Aerial footage is especially effective when used with existing promotional materials like photos and videos taken on the ground. Agents can improve real estate photos with drone footage by hiring a qualified photographer.

Danny Garcia is the principal pilot and founder at FlyingLenz.com. He moved to Miami, Florida in 1988 from Los Angeles, California where he became known on social networks as “@DanMiami” and now @flyinglenz. Danny is now based in Marietta, Georgia, and is an experienced world traveler who is available for assignments globally.